9 days
Savvy Plumbing Concept
Savvy Plumbing Concept
Savvy Plumbing Concept
A sleek, conversion-focused redesign built to elevate a trusted service brand — balancing professionalism, clarity, and user experience.
Problem.
Problem.
Savvy Plumbing’s original website was outdated and cluttered. Its flat visuals, inconsistent iconography, and poor responsiveness didn’t reflect the professionalism of a certified plumbing company. With weak visual hierarchy and no animations or modern structure, the site failed to inspire trust or communicate credibility — something critical in a service-based business.
Savvy Plumbing’s original website was outdated and cluttered. Its flat visuals, inconsistent iconography, and poor responsiveness didn’t reflect the professionalism of a certified plumbing company. With weak visual hierarchy and no animations or modern structure, the site failed to inspire trust or communicate credibility — something critical in a service-based business.
Solution.
Solution.
The TEFRM redesign concept reimagined Savvy Plumbing’s brand presence using Framer. We replaced the static, text-heavy layout with a minimalist, responsive design that communicates reliability through simplicity and precision. By integrating motion, parallax, and subtle hover interactions, we created a modern, SA-standard experience that feels alive and trustworthy.
The TEFRM redesign concept reimagined Savvy Plumbing’s brand presence using Framer. We replaced the static, text-heavy layout with a minimalist, responsive design that communicates reliability through simplicity and precision. By integrating motion, parallax, and subtle hover interactions, we created a modern, SA-standard experience that feels alive and trustworthy.
Approach.
Approach.
Design Language: Dark/light contrast (#1A1A1A → white), red accent (#FF4040) for calls to action. Neue Haas Grotesk for a clean, corporate tone. Hero Banner: Full-width handshake video/image with overlay text “Trusted by Industry Leaders.” Partner grid (IOPSA, NHBRC, McDonald’s, Cobra) with hover motion and parallax depth. Sections: Certified Cards – concise bullet lists of services (“24/7 Emergency Service,” “Certified Technicians”). Testimonials – avatars, stars, and ratings for social proof. Portfolio – high-resolution grease-trap imagery for visual credibility. Micro-interactions: Subtle scaling (1.05) and smooth fades elevate perception while keeping navigation intuitive. Result: A modern, interactive experience that raises the standard for South African service websites — professional, mobile-ready, and built with Framer precision.
Design Language: Dark/light contrast (#1A1A1A → white), red accent (#FF4040) for calls to action. Neue Haas Grotesk for a clean, corporate tone. Hero Banner: Full-width handshake video/image with overlay text “Trusted by Industry Leaders.” Partner grid (IOPSA, NHBRC, McDonald’s, Cobra) with hover motion and parallax depth. Sections: Certified Cards – concise bullet lists of services (“24/7 Emergency Service,” “Certified Technicians”). Testimonials – avatars, stars, and ratings for social proof. Portfolio – high-resolution grease-trap imagery for visual credibility. Micro-interactions: Subtle scaling (1.05) and smooth fades elevate perception while keeping navigation intuitive. Result: A modern, interactive experience that raises the standard for South African service websites — professional, mobile-ready, and built with Framer precision.
Savvy Plumbing’s redesign shows how thoughtful digital craftsmanship can completely shift perception. From cluttered and static to sleek and dynamic — this project proves that South African service sites can meet global design standards when built the right way, with Framer.
